4x more conversions from one simple change

The Growth Playbook Proven insider strategies from Paso Robles wine marketing success stories This Week’s Playbook: Put Your CTA Where Buyers Actually Look Most winery emails bury the most important action. Top-performing Paso wineries don’t. They put their “Order Now” or “Book Tasting” button immediately at the top before any scrolling because it works. The Tactic Positioning your CTA at the top of the email takes advantage of human behavior: most readers don't scroll and only look at...