• Hand‑pick 100–300 recent visitors who aren’t in the club.
• Send a warm, 1:1 SMS + email with “reserve by [DATE]” and a special first pour.
• Turn that list into 10–20 extra bookings and more club‑ready sign ups.

• Every additional visit from a recent guest is effectively a low‑pressure club trial: they see staff again, feel the vibe again, and start to imagine themselves as “regulars.” That repetition is what moves people from “I like this place” to “this is my winery,” which is where club sign‑ups and higher lifetime value come from.
• A clear deadline + specific perk makes “yes” easy “Reserve by [DATE] and we’ll start your tasting with a [barrel / library / new release] pour” gives people a simple, time‑bound decision far more compelling than “come visit soon.”

Build the list (100–300 contacts)

• Visited in last 3–6 months, not in the club, within driving distance.

SMS

Hey [First Name], it's [Your Name] at [Winery]. We’ve got some [new release / special bottles] open and thought of you. Reserve by [DATE] and I’ll kick things off with a [barrel sample / library pour] that’s off‑menu, just for you. 🍷 Book here: [link]

Email

Subject: [First Name], we’d love to pour you something special

Hi [First Name],

We were looking over our recent visitors and your last tasting popped up! We’d really love to welcome you back to the winery.

If you reserve a tasting by [DATE], we’ll start your visit with a [barrel sample / library pour / new release splash] we’re only pouring for a small group of recent guests.

[RESERVE YOUR TASTING]

If you already have a day in mind, just hit reply!

[Your Name]

One small invite to 100–300 recent visitors can add 10–20 bookings and roughly 24% more revenue in the next 30 days without touching your ad budget.