Ever wonder why some wineries always show up first when people search “Paso wineries”?
Chances are, they’re doing one simple thing—and you can too.
Here’s why |
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Google favors wineries that keep their profiles fresh. And the easiest way to do that? Add just three new photos every month.
Wineries that started this small habit saw:
- 30% more visibility in searches
- 2X more calls and tasting room visits — all within 90 days.
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Why it works |
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- Fresh, authentic photos signal activity and trust to Google, and reassure guests they’re seeing a current, welcoming winery experience.
- Listings with high-quality photos receive 42% more requests for driving directions and 35% more website visits.
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How to do it |
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- Capture at least three new high-quality images each month—inside shots, scenery, guest experiences.
- Upload them quickly via your Google Business Profile (desktop or app). Adding descriptive captions (“Early morning in the vineyard!”)
- Set a monthly calendar reminder so it never slips.
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Bottom line |
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Paso wineries who carve out 15 minutes updating photos monthly reported up to double the tasting room inquiries and saw a 30% lift in profile visibility over 90 days.
Source: BrightLocal, “Google Business Profile Insights Study”.
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Get your phone out, take a few photos now. Tell us how it went next month.
Raising a glass to your success, 🍷
Aidan & Maria
